Mendez & Son's Construction · Lead Gen Workflow

Direct Mail Campaign Flow

Campaign   BAY AREA / DFW Q2 2026
Audience   EQUITY-RICH HOMEOWNERS
Touches   2 POSTCARDS · 2 CALLS · RETARGETING
01
Touch 01 · Initial Drop 6"×11" Spec-Sheet Postcard
Step 01 · Mailed
Postcard
Arrives in mailbox
View 3 design options →
Step 02 · Visit
Landing Page
Book a walkthrough
Step 03 · Booked
Appt Confirmed
Calendar slot held
Step 04 · Nurture
Reminders
Email + SMS sequence
Exit
Removed From Campaign
Handed off to sales pipeline
No Action
Branch · Ongoing
Retargeting
  • Facebook & Instagram
  • Google Display
+7 Days / No Book
Touch 02 · Voice
Phone Follow-up
Dan · personal call
Step 03 · Booked
Schedule Held
Calendar + confirmation
Step 04 · Nurture
Email Reminders
3-step sequence
Exit
Removed From Campaign
Handed off to sales pipeline
02
Touch 03 · Follow-up Drop 6"×11" Neighborhood Report Postcard
Step 01 · Mailed
Postcard 02
Neighborhood Report
View design →
Step 02 · Visit
Report LP
Opt-in form
Step 03 · Opt-in
Report Download
PDF delivered
Step 04 · Autoresponder
CTA Sequence
Transition to walkthrough
Step 05 · Booked
Schedule Walkthru
Calendar slot held
Exit
Removed
Sales pipeline
No Action
Branch · Ongoing
Retargeting
  • Facebook & Instagram
  • Google Display
+7 Days / No Download
Touch 04 · Voice
Phone Follow-up
Dan · personal call
Step 03 · Booked
Schedule Held
Calendar + confirmation
Step 04 · Nurture
Email Reminders
3-step sequence
Exit
Removed From Campaign
Handed off to sales pipeline
Primary Path
Conversion Step
Exit Trigger
Campaign Exit