Direct Mail · Concept · 2026 Q2

Three directions for the neighborhood-equity postcard. Front and back, at print scale.

Format · 6 × 11 in · full color
Audience · Bay Area · DFW
Sender · Mendez & Son's Construction
Offer · Free walkthrough
01 / 03
The Spec Sheet
Technical, blueprint-forward. The stat is the data point; the card is the drawing it sits on.
Front · 6 × 11 inSide A
A—1
Drop 01
Mendez & Son's · Est. 2008
Rev 01
4/26
Market Data / Palo Alto / since 2020
Bay Area · CA
Homes in [Palo Alto] are up
38 % Median single-family value. Redfin neighborhood data. Apr 2020 to Mar 2026.
That's a lot of equity. The question is what you want to do with it.
Mendez & Son's Construction
Mendez & Son's Construction
20+ years · licensed · bonded · insured
CSLB #923938 · mendezandsonsinc.com
Back · 6 × 11 inSide B · addressed
The Offer / A walkthrough
02 / B

You've built real wealth in your home.
You have options.

Maybe you're thinking about selling and wondering what's worth fixing first. Maybe you're staying and want to make the home work better for the next chapter. Maybe you inherited this place and don't know where to start.

Whatever brought you here, the next step is the same. A walkthrough with someone who knows what they're looking at.

We'll walk your home with you. We'll tell you honestly what we see. We'll answer your questions. We leave you with a clear picture, and no pressure. No quote unless you ask for one.

Mendez & Son's Construction. 20+ years. Licensed. Insured. Still family-run.
Call · Scan · Visit
(408) 849-7340
Direct line · intake speaks English & Spanish
Book online mendezandsonsinc.com/walkthrough
License · CSLB 923938
Office · 39647 Iolani Ct.
Fremont, CA 94538
Presorted Standard · U.S. Postage Paid · Permit No. 0000
02 / 03
The Number
Typographic restraint. The percent is the whole composition; everything else is supporting text.
Front · 6 × 11 inSide A
MENDEZ & SON'S · CONSTRUCTION
We build · You rise
38%
That's a lot of equity. The question is what you want to do with it.
License · CSLB 923938
20+ years · Bay Area
Back · 6 × 11 inSide B

You have options.
The first one costs nothing.

We'll walk your home with you, tell you honestly what we see, and leave you with a clear picture. No quote unless you ask for one.

Selling soon and wondering what's worth fixing first. Staying and want the home to work better for the next chapter. Inherited the place and don't know where to start. It's the same first step for all of them.

That first step is a conversation, on your porch, in your kitchen. An hour, maybe less. You decide what comes next.

MENDEZ & SON'S Construction · Est. 2008
20+ years · Bay Area
Licensed · Bonded · Insured
CSLB #923938
The walkthrough
  1. You book. Phone or web. Ten minutes.
  2. We walk. Room by room. Honest read.
  3. You decide. Quote only if you ask.
Call the office
(408) 849-7340
mendezandsonsinc.com/walkthrough
Book a visit online · contact@mendezandsonsinc.com
03 / 03
The Panel
Two-tone composition. Amber strip carries the stat; a finished-project photo anchors the back.
Front · 6 × 11 inSide A
Equity report · Palo Alto
38%
Homes up. Apr 2020 to Mar 2026.
Source · Redfin neighborhood median.
MENDEZ & SON'S
Direct mail · Drop 01
Bay Area · 2026

Homes in
Palo Alto are up.
That's a lot of equity.

The question
What do you want to do with it.
The answer
See the back. We'll walk your home with you, no quote unless you ask.
Back · 6 × 11 inSide B
Placeholder · Mendez project
A finished Mendez & Son's project
Final photography TK
Est. 2008
The Offer · A walkthrough

You've built real wealth. You have options.

Selling, staying, or somewhere in the middle. The first step is the same, and it costs nothing.

We'll walk your home with you, tell you honestly what we see, and answer your questions. We leave you with a clear picture, and no pressure. No quote unless you ask for one.

Mendez & Son's Construction. 20+ years. Licensed. Insured. Still family-run.

Call
(408) 849-7340
Book online
mendezandsonsinc.com/walkthrough
CSLB · 923938 · Bonded · Insured
Presorted Std · U.S. Postage Paid
Tweaks · Variable Data×
%